Fundraising 2011/Test Updates/October/21

Staff banner size test October 21, 2011

We brought in a new photo of the Wikimedia Foundation staff and saw that we were able to increase donations by using a group photo displaying horizontally across the banner rather than a photo of the group on just one side of the banner.

Staff banner

Horizontal small staff photo

Horizontal large staff photo

Once we saw this new photo performed well, we tried a couple different sizes. The close up photo that takes up more of the banner had a higher click and donation rate. In our next testing day, we're aiming to try out a new banner with photos of five people who have written appeals. More info on that test to come in the next couple days.

Mhernandez 22:16, 27 October 2011 (UTC)[reply]

Landing Page Test Results
title	impressions	views	donations	amount	amount50	don_per_view	amt_per_view	amt50_per_view	avg_donation	avg_donation50	click_rate
Close up	1091552	13922	222	4421.38	3533.94	0.01275432	0.000203	0.004050544	0.003237537	19.916126	15.918649
Zoomed out	1094495	12393	185	2500.42	2249.57	0.01132303	0.000169	0.002284542	0.002055349	13.515784	12.159838