Fundraising 2011/Test Updates/August/26

August 26 Float/No float & Walling edit count test

Today we ran a banner and landing page test.

Banner Test

We used the author appeal from Steven Walling to test different edit counts (number of articles and number of edits) in the banner.

• A: Please read: A personal appeal from an author of 192 Wikipedia articles http://en.wikipedia.org/wiki/Main_Page?banner=B_FloatTest_0826_SW_US
• B: Please read: A personal appeal from a contributor of 40,000 edits to Wikipedia http://en.wikipedia.org/wiki/Main_Page?banner=B_FloatTest_0826_SW2_US

Results: No significant difference

Raw statistics

title	impressions	views	donations	amount	amount50	click_rate	don_per_imp	amt_per_imp	amt50_per_imp
A: "192 articles"	1496901	23509	328	7290.79	6740.79	0.016900	0.000210	0.004700	0.004336
B: "40,000 edits"	1498921	20335	338	7989.00	6614.00	0.014518	0.000217	0.005132	0.004251

Full report

File:C FloatTest 0826 US banner.pdf

Landing Page Test

We tested a new landing page that had the right side of the donation form float in place when you scroll down so you can see the radio buttons even when you're at the bottom of the appeal. Our old page has the radio buttons not show when you scroll all the way down the page to the end of the appeal.

• Floating form: http://wikimediafoundation.org/wiki/L11_FloatTest_0826_Y/en/US
• No Float form: http://wikimediafoundation.org/wiki/L11_FloatTest_0826_N/en/US

Results: No significant difference.

Raw statistics

title	views	donations	total_clicks	amount	amount50	avg_donation	avg_donation50	don_per_view	amt_per_view	amt50_per_view
"Float"	21966	326	326	6959.00	6359.00	21.60	19.61	0.014480	0.310204	0.282833
"No Float"	21877	340	340	8320.79	6995.79	23.38	19.89	0.015160	0.370163	0.311622

Full report

File:C FloatTest 0826 US LP.pdf

So no big breaking news findings to report today