Fundraising 2011/Test Updates/August/26

August 26 Float/No float & Walling edit count testEdit

Today we ran a banner and landing page test.

Edit

We used the author appeal from Steven Walling to test different edit counts (number of articles and number of edits) in the banner.

Results: No significant difference

Raw statistics
title impressions views donations amount amount50 click_rate don_per_imp amt_per_imp amt50_per_imp
A: "192 articles" 1496901 23509 328 7290.79 6740.79 0.016900 0.000210 0.004700 0.004336
B: "40,000 edits" 1498921 20335 338 7989.00 6614.00 0.014518 0.000217 0.005132 0.004251
Full report
File:C FloatTest 0826 US banner.pdf

Landing Page TestEdit

We tested a new landing page that had the right side of the donation form float in place when you scroll down so you can see the radio buttons even when you're at the bottom of the appeal. Our old page has the radio buttons not show when you scroll all the way down the page to the end of the appeal.

Results: No significant difference.

Raw statistics
title views donations total_clicks amount amount50 avg_donation avg_donation50 don_per_view amt_per_view amt50_per_view
"Float" 21966 326 326 6959.00 6359.00 21.60 19.61 0.014480 0.310204 0.282833
"No Float" 21877 340 340 8320.79 6995.79 23.38 19.89 0.015160 0.370163 0.311622
Full report
File:C FloatTest 0826 US LP.pdf

So no big breaking news findings to report today