Fundraising 2011/Oct.28test

US Test 1

Oct. 28 US Test 1

• Ernie
• A: Jimmy banner B_1028_US1_Jimmy
• 1: "Funny looks" https://wikimediafoundation.org/wiki/L11_1028_US1_JimmyLooks/en/US
• 2: "Commerce is fine" https://wikimediafoundation.org/wiki/L11_1028_US1_JimmyCommerce/en/US
• 3: New jimmy appeal (Still writing) https://wikimediafoundation.org/wiki/L11_1028_US1_JimmyNew/en/US
• Campaign info:
  • Link: C_1028_US1
  • US test
  • Round 1 boiler room 10/28 7amPDT.
  • All LPs split the traffic
  • For LPs, let's use descriptive names: "funny looks" and "commerce is fine"

US Test 2

Oct. 28 US Test 2

• Janice setup
• Campaign link: https://meta.wikimedia.org/w/index.php?title=Special:CentralNotice&method=listNoticeDetail&notice=C_1028_US2
• A: Jimmy Banner (from 10/21 test)
  • https://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=B_1028_US2_Jimmy (weight 20)
• B: Brandon banner (arms)
  • https://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=B_1028_US2_Brandon (weight 10)
• C: Kaldari banner (no hat)
  • https://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=B_1028_US2_Kaldari (weight 10)

• 1: Winner from US round 1 test 10/28 (New/"Google")
  • https://wikimediafoundation.org/wiki/L11_1028_US2_JimmyWinner/en/US
• 2: Jimmy Temple appeal [1]
  • https://wikimediafoundation.org/wiki/L11_1028_US2_JimmyTemple/en/US
• 3: Brandon appeal
  • https://wikimediafoundation.org/wiki/L11_1028_US2_Brandon/en/US
• 4: Kaldari appeal
  • https://wikimediafoundation.org/wiki/L11_1028_US2_Kaldari/en/US
• All LPs split traffic evenly
• Descriptive LP names (following template names)

US Test 3

Oct. 28 US Test 3

• Oscar setup
• Campaign link: https://meta.wikimedia.org/w/index.php?title=Special:CentralNotice&method=listNoticeDetail&notice=C_1028_US3
• A: Jimmy banner (same as 10/21)
  • https://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=B_1028_US3_Jimmy (weight 20)
• A1: Jimmy banner (arms)
  • https://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=B_1028_US3_JimmyArms (weight 20)
• B: Maryana purple shirt banner
  • https://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=B_1028_US3_MaryanaPurple (weight 10)
• B1: Maryana blue shirt banner
  • https://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=B_1028_US3_MaryanaBlue (weight 10)
• C: Alan banner photo (tested Sept 2)
  • https://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=B_1028_US3_Alan1 (weight 10)
• C1: Alan banner photo (tested Oct. 7)
  • https://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=B_1028_US3_Alan2 (weight 10)
• D: Steven photo (tested 8/12)
  • https://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=B_1028_US3_Steven1 (weight 10) - Megan please confirm if this is the right photo
• D1: Steven photo (from 8/4)
  • https://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=B_1028_US3_Steven2 (weight 10)

• 1: Winning Jimmy from previous test
  • https://wikimediafoundation.org/wiki/L11_1028_US3_JimmyWinner/en/US
• 2: New Jimmy (text on Friday)
  • https://wikimediafoundation.org/wiki/L11_1028_US3_JimmyNew/en/US
• 3: Maryana appeal
  • https://wikimediafoundation.org/wiki/L11_1028_US3_Maryana/en/US
• 4: Alan appeal
  • https://wikimediafoundation.org/wiki/L11_1028_US3_Alan/en/US
• 5: Steven appeal
  • https://wikimediafoundation.org/wiki/L11_1028_US3_Steven/en/US
• Note: all LPs are equal weights.
  • Descriptive LP names please

US Test 4

Campaign C_1028_US4

Banner B_1028_US4_Jimmy (standard Jimmy, shoulders)

Landing pages https://wikimediafoundation.org/wiki/L11_1028_US4_JimmyWinner/en/US Winning Jimmy appeal from US3

https://wikimediafoundation.org/wiki/L11_1028_US4_JimmyFounded/en/US "When i founded Wikipedia...." (full text still to come)

Oct. 28 US Test 4

Oct. 28 EN Test 1

• A: Jimmy banner (same as 10/21)
• B: Multiperson banner: https://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=B_MultiPhoto_Test
• 1: Jimmy appeal
• 2 Same text as appeal 1
• 3: Maryana appeal
• 4: Brandon appeal
• 5: Achal appeal
• 6: Alan appeal
  • Banner weights are equal. 50/50
  • Banner sizes are the same

Campaign: https://meta.wikimedia.org/w/index.php?title=Special:CentralNotice&method=listNoticeDetail&notice=C_1028_US5

Jimmy banner (weight 10) https://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=B_1028_US5_JimmyBig leading to: https://wikimediafoundation.org/wiki/L11_1028_US5_Single_Jimmy/en/US

Multi banner (weight 50): https://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=B_1028_US5_Multi leading to: https://wikimediafoundation.org/w/index.php?title=L11_1028_US5_Multi_Jimmy/en/US https://wikimediafoundation.org/w/index.php?title=L11_1028_US5_Multi_Achal/en/US https://wikimediafoundation.org/w/index.php?title=L11_1028_US5_Multi_Alan/en/US https://wikimediafoundation.org/w/index.php?title=L11_1028_US5_Multi_Maryana/en/US https://wikimediafoundation.org/w/index.php?title=L11_1028_US5_Multi_Brandon/en/US