File:Reciprocity & Donation Research Showcase presentation.pdf

Go to page

Original file(1,500 × 1,125 pixels, file size: 5.47 MB, MIME type: application/pdf, 35 pages)

This is a file from the Wikimedia Commons. The description on its description page there is copied below.


English: Donation-based support for open, peer production projects such as Wikipedia is an important mechanism for preserving their integrity and independence. For this reason understanding donation behavior and incentives is crucial in this context. In this work, using a dataset of aggregated donation information from Wikimedia’s 2015 fund-raising campaign, representing nearly 1 million pages from English and French language versions of Wikipedia, we explore the relationship between the properties of contents of a page and the number of donations on this page. Our results suggest the existence of a reciprocity mechanism, meaning that articles that provide more utility value attract a higher rate of donation. We discuss these and other findings focusing on the impact they may have on the design of banner-based fundraising campaigns. Our findings shed more light on the mechanisms that lead people to donate to Wikipedia and the relation between properties of contents and donations.
Author Gary Hsieh


w:en:Creative Commons

attribution share alike

This file is licensed under the Creative Commons Attribution-Share Alike 4.0 International license.
You are free:
  • to share – to copy, distribute and transmit the work
  • to remix – to adapt the work
Under the following conditions:
  • attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  • share alike – If you remix, transform, or build upon the material, you must distribute your contributions under the same or compatible license as the original.


Add a one-line explanation of what this file represents

Items portrayed in this file


15 May 2018

File history

Click on a date/time to view the file as it appeared at that time.

current02:33, 22 October 2018Thumbnail for version as of 02:33, 22 October 20181,500 × 1,125, 35 pages (5.47 MB)Rafal.KocielnikUser created page with UploadWizard

The following page uses this file:

Global file usage

The following other wikis use this file: