Wikimedia Foundation/Communications/Goals/2016-17 Q1/es
| Objetivos 2015 del departamento | objetivos trimestrales del Departamento de Comunicaciones Q1 2016–17 (julio–septiembre 2016) |
| Fundación de la dirección estratégica
(Alcance, Comunidades, Conocimiento) |
Objetivo anual (programa de plan Anual) | Objetivo trimestral (objetivo de plan Anual) | Producción (objetivo de plan Anual) | Dependencias | El resultado deseó |
|---|---|---|---|---|---|
| R
+ C |
Programa 1
Improve public understanding (PR/messaging) |
Objetivo 1
Understand current PR Goal 2 Begin messaging strategy |
- Coverage audit highlighting top narratives, geographies, sentiment, and opportunities) - Top narratives identified; strategy framework developed |
- Minassian support - Priorities shared by dept leads and get buy-in - ED approval |
- Be ready to build a strong messaging strategy that supports the future of the Foundation and the movement. |
| R
+ C |
Programa 2
Make our brand more consistent |
Objetivo 1
Expand video Objetivo 2 Brand standards |
- Produce Wikimania content (1 video, 5 profiles) - Introduce Wikimedia organization brand materials on Meta wiki |
- Mule Design - Wikimania experience - Wikimania shooter |
- Supporting the movement with unified branded materials, and building trust. |
| R | Programa 3
Audiencias nuevas |
Objetivo 1
Entender nuevos lectores Objetivo 2 Build audience development capacity |
- Share new readers reports and personas (2 reports from Nigeria, India with 2+ personas) - Onboard audience manager |
- Design Research team - Global Reach team - Product teams - Community groups |
- Actionable understanding of new reader audiences to power informed reach efforts across movement. |
| R
+ C |
Programa 5
Hacer crecer audiencias |
Objetivo 1
Spread broad messaging Objetivo 2 Advocate movement via social media Objetivo 3 Cultivar comunidades nuevas |
- Grow collaboration with community on social content - Diverse profiles of social media (3 profiles) - Facilitate relevant real-time social media conversations (25 posts) |
- Community groups - Revisión legal - Community Engagement review - Minassian |
- Increase relevance and community connection in storytelling. - Increase awareness of movement values and importance. |