꯱ꯒ ꯑꯃꯥ ꯒ ꯄꯥꯎ ꯐꯥꯎꯅꯕ/ꯄꯥꯟꯗꯝ /꯲꯰꯱꯶-꯱꯷ Q1

This page is a translated version of the page Communications/Annual plan/2016-17 Q1 and the translation is 34% complete.
꯲꯰꯱꯵ ꯒꯤ ꯂꯣꯏꯁꯪꯒꯤ ꯄꯥꯟꯗꯝꯁꯤꯡ

Communications department quarterly goals

Q1 2016–17 (July–September 2016)

Want to help translate? Translate the missing messages.

Foundation strategic direction

(ꯌꯧꯕ, ꯐꯨꯔꯨꯞꯁꯤꯡ, ꯂꯧꯁꯤꯡ)

ꯆꯥꯍꯤꯒꯤ ꯄꯥꯟꯗꯝ(ꯆꯥꯍꯤꯒꯤ ꯌꯥꯠꯊꯣꯛꯂꯕ ꯇꯧꯒꯗꯕꯁꯤꯡ) ꯃꯁꯪꯒꯤ ꯄꯥꯟꯗꯝ (ꯆꯥꯍꯤꯒꯤ ꯌꯥꯠꯊꯣꯛꯂꯕ ꯄꯥꯟꯗꯝꯁꯤꯡ) ꯄꯨꯊꯣꯛꯄ(ꯆꯥꯍꯤꯒꯤ ꯌꯥꯠꯊꯣꯛꯂꯕ ꯍꯤꯔꯝꯁꯤꯡ) ꯀꯅꯥꯒꯨꯝꯕꯒꯤ ꯃꯇꯦꯡ ꯆꯪꯕ ꯑꯄꯥꯝꯕ ꯊꯣꯛꯂꯛꯄ


ꯄꯔꯣꯒ꯭ꯔꯥꯝ ꯱

Improve public understanding


ꯄꯥꯟꯗꯝ ꯱

ꯍꯧꯖꯤꯛꯀꯤ ꯄꯥꯊꯥꯞ ꯁꯤ ꯋꯥꯈꯟ ꯇꯥꯎ

ꯄꯥꯟꯗꯝ ꯲

Begin messaging strategy

- Coverage audit highlighting top narratives, geographies, sentiment, and opportunities)

- Top narratives identified; strategy framework developed

- Minassian support

- Priorities shared by dept  leads and get buy-in

- ED approval

- Be ready to build a strong messaging strategy that supports the future of the Foundation and the movement.



Program 2

Make our brand more consistent

ꯄꯥꯟꯗꯝ ꯱

ꯚꯤꯗꯤꯌꯣ ꯁꯥꯡꯗꯣꯛꯍꯟꯕ

ꯄꯥꯟꯗꯝ ꯲

Brand standards

- Produce Wikimania content

(1 video, 5 profiles)

- Introduce Wikimedia organization brand materials on Meta wiki

- Mule Design

- Wikimania experience

- Wikimania shooter

- Supporting the movement with unified branded materials, and building trust.

Program 3

New audiences

ꯄꯥꯟꯗꯝ ꯱

Understand new readers

ꯄꯥꯟꯗꯝ ꯲

Build audience development capacity

- Share new readers reports and personas

(2 reports from Nigeria, India with 2+ personas)

- Onboard audience manager

- Design Research team

- Global Reach team

- Product teams

- Community groups

- Actionable understanding of new reader audiences to power informed reach efforts across movement.



Program 5

Grow audiences

ꯄꯥꯟꯗꯝ ꯱

Spread broad messaging

ꯄꯥꯟꯗꯝ ꯲

Advocate movement via social media

ꯄꯥꯟꯗꯝ ꯳

Cultivate new communities

- Grow collaboration with community on social content

- Diverse profiles of social media (3 profiles)

- Facilitate relevant real-time social media conversations

(25 posts)

- Community groups

- Legal review

- Community Engagement review

- Minassian

- Increase relevance and community connection in storytelling.

- Increase awareness of movement values and importance.