Kommunikation/Jahresplan/2016-17 Viertel 1

This page is a translated version of the page Communications/Annual plan/2016-17 Q1 and the translation is 13% complete.
2015 Tore der Abteilung Vierteljährliche Tore der Kommunikationsabteilung
Viertel 1 2016-17 (Juli-September 2016)

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strategische Ausrichtung der Stiftung

(Erreichen, Gemeinschaften, Wissen)

Jähresziele (Jähresplanprogramm) Quartalziele (Jähresplanziele) Ausgabe (Jahresplanziele) Abhängigkeiten

Outcome desired




Program 1

Improve public understanding


Goal 1

Understand current PR

Goal 2

Begin messaging strategy

- Coverage audit highlighting top narratives, geographies, sentiment, and opportunities)

- Top narratives identified; strategy framework developed

- Minassian support

- Priorities shared by dept  leads and get buy-in

- ED approval

- Be ready to build a strong messaging strategy that supports the future of the Foundation and the movement.




Program 2

Make our brand more consistent

Goal 1

Expand video

Goal 2

Brand standards

- Produce Wikimania content

(1 video, 5 profiles)

- Introduce Wikimedia organization brand materials on Meta wiki

- Mule Design

- Wikimania experience

- Wikimania shooter

- Supporting the movement with unified branded materials, and building trust.


Program 3

New audiences

Goal 1

Understand new readers

Goal 2

Build audience development capacity

- Share new readers reports and personas

(2 reports from Nigeria, India with 2+ personas)

- Onboard audience manager

- Design Research team

- Global Reach team

- Product teams

- Community groups

- Actionable understanding of new reader audiences to power informed reach efforts across movement.




Program 5

Grow audiences

Goal 1

Spread broad messaging

Goal 2

Advocate movement via social media

Goal 3

Cultivate new communities

- Grow collaboration with community on social content

- Diverse profiles of social media (3 profiles)

- Facilitate relevant real-time social media conversations

(25 posts)

- Community groups

- Legal review

- Community Engagement review

- Minassian

- Increase relevance and community connection in storytelling.

- Increase awareness of movement values and importance.