通訊/年度計劃/2015

This page is a translated version of the page Communications/Annual plan/2015 and the translation is 46% complete.
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2015年:未来一年

2015年的重點領域包括:

推动重要的活动,讯息传递和一些支持我们任务和故事的倡议。这包括给 2016 年的 Wikipedia 的第 15 周年 所做的准备。
  • 发明,计划和执行前瞻性的活动、信息传递、讲述,倡导和支持 WMF 高优先级战略性的倡议。

;制定品牌管理,開發和溝通的策略。

  • Coordinate brand research, positioning, and management.
  • Initiate global market research, analysis, planning; brand positioning and partnerships; marketing and other materials; design, collateral, and products; social media; and trademarks support.
Manage public relations and issues management.
  • Oversee and execute on media and public relations, external positioning, crisis response, statements and releases for increasing positive coverage and distribution of priority initiatives and campaigns.
Develop product marketing and communications.
  • Drive positioning and awareness of WMF-developed products and technologies, in support of the Engineering and Product teams and Wikimedia strategic innovation objectives.
  • Support research, analysis, and identification of personas and segmentation to guide messaging, positioning, collateral, and public relations.
Improving transparency and coordination around activities of the WMF.
  • Produce a State of the WMF report.
  • Hold a Product/Communications workshop to improve processes and objectives around key communications releases.