CentralNotice/Request/Prototype Wikipedia App campaign

Prototype Wikipedia App campaign

• Seddon (WMF) (talk · contribs · page moves · block user · block log), primary contact (Requested at 13:54, 26 August 2019 (UTC))

Central Notice Settings
What is the campaign duration? See description → See description Which projects will you be targeting? Wikipedia What languages will you be targeting? en.wiki Do you wish to show banners to Logged In users, Anonymous Users or Both? Do you want to target users with a specific number of edits or average monthly? Readers only, Mobile only. What countries will your campaign target? US Banner/Campaign Diet: To be determined by Central Notice admin

What is the purpose of the campaign? How will you measure the success of the campaign?

Description - A campaign to offer users the option to install the Wikipedia App. Two campaigns will run for an hour each at 0100 UTC 29th and 30th August.

Metrics - 1000+ installs

What banner(s) will you use? What will be your landing page?

Banners -

Landing Page - Wikimedia Foundation maintained Wikipedia app on Play store and app store