Brand/summary

SummaryEdit

What you’re looking at is our new brand manual. We haven’t changed a lot, but we’ve tried to make it more accessible for our world wide community. This is a brief summary.

Edit

WMF Brand Guidelines Update 2022 - Wikimedia Logo Main.png

Our logo remains the same. However, we've made new templates and guidelines for how you should use the logo, and how you can make your own!

TypographyEdit

WMF Brand Guidelines Update 2022 - Wikimedia Typography.png

We're still using the same two typefaces we've previously used: Montserrat and Source Serif Pro. We've redefined the hierarchy, and elaborated on how to use them.

ColorsEdit

WMF Brand Guidelines Update 2022 - Wikimedia Colors Creativepalette 01.png

The tricolor red, green and blue palette is still an important part of our brand, but we have also expanded the palette to include colors from WP20 and other colors that was already in use by the community. They have also been adjustet for accessibility, as it is important that our messages can reach everyone.

TemplatesEdit

WMF Brand Guidelines Update 2022 - Wikimedia Create Social-media.png

We've created new templates for logos, social media and presentations. We've have used Figma, a free software that runs in the browser, so anyone can use them. Even if you're not a designer, you should be able to create your own assets with these new templates!

Wikimedia Brand Guidelines Update 2022 - Main Page Button 01.png

Logo

The Wikimedia Foundation logo, how to use it and how to make your own.
WMF Brand Guidelines Update 2022 - Main Page Button 02.png

Typography

We use open source fonts, which you can read about and download here
WMF Brand Guidelines Update 2022 - Main Page Button 03.png

Colours

The new update contains a new colour palette, for varied and vivid expressions
WMF Brand Guidelines Update 2022 - Main Page Button 04.png

Imagery

Suggestions for how to use photos and illustrations
WMF Brand Guidelines Update 2022 - Main Page Button 06.png

Create

Here you will find templates for creating your own logos, social media content and presentation decks.
WMF Brand Guidelines Update 2022 - Main Page Button 05.png

Campaigns and events

Info and materials from ongoing and previous campaigns