品牌/創建

This page is a translated version of the page Brand/create and the translation is 50% complete.

創建

在本節中,您將找到可幫助您創建所需內容的模板和文件。我們為徽標和演示文稿創建了新模板。我們使用了 Figma,一個在瀏覽器中運行的免費軟件——這可用於創建徽標。您會在 Google 幻燈片中找到演示文稿模板。即使您不是設計師,您都能夠使用這些新模板創建自己的資產!

WMF Brand Guidelines Update 2022 - Wikimedia Create Introduction.png

標誌

您需要為您的附屬分支機構創建或更新徽標嗎?我們正在試用一種更易於訪問的方式來支持附屬分支機構在 Figma 上使用自己動手做的設計模板,這是一個可以在任何瀏覽器上運行的免費使用設計平台。

WMF Brand Guidelines Update 2022 - Wikimedia Create Logo.png

演示文稿

對於演示文稿,我們使用Google 幻燈片。您可以在下面找到維基媒體附屬分支機構2022的演示模板。

維基媒體基金會工作人員演示模板可在 on 維基媒體辦公室 找到。

WMF Brand Guidelines Update 2022 - Wikimedia Create Presentations.png

文件

帶有維基媒體運動地球標誌的附屬分支機構文件。您可以在此 Google doc在此地 數碼文檔表單找到信頭。

Taglines

So you want to create your User Group/Chapter/Thematic Organization’s own tagline/descriptor. That is great! We have put together this quick how-to guide that will walk you through the best-practices in creating an approved tagline/descriptor that will help you communicate your work better:

First, look at the available taglines/descriptors that have already been approved and can be applied to most use cases here.

Wikimedia Brand Guidelines Update 2022 - Wikimedia Create taglines.png

Create your own tagline

Haven't found a tagline/descriptor that you think best describes your affiliate group? you can create your own. If you do not know where to start, follow the next steps:

  • Start by writing, in a few words, lines that describe: Your affiliate group’s ultimate goal, what differentiates your group from others and something that the users in your group have in common (it could be a common passion or a geographic location).
  • Make sure that you keep your line short: the shorter, the better. In English, we recommend no more than 10 words total.
  • Make sure that the line you have written provides a connection between the affiliate group and Wikipedia, other Wikimedia projects, or the movement.


Some considerations when creating your own tagline

  • Do add words that are related to the Wikimedia movement, which can include: free knowledge, open knowledge, sum of all human knowledge.
  • Check to see if there is a clear distinction that demonstrates the independence from the Wikimedia Foundation per the legal definition of affiliates—that will protect you and the users who are part of the group. Read more about Wikimedia movement affiliate models here.
  • Do not include wording that can make you and other volunteers in your User Group vulnerable to legal liability, such as: Local representant of the Wikimedia Foundation; local chapter of the Wikimedia Foundation; using only “Wikimedia”, without the word “movement” or “projects” (it might be open to interpretation).
  • Do include wording that demonstrate your independence from the Wikimedia Foundation, such as: Independent, volunteer-based


Final steps

  • Once you are done, share it with others in your affiliate group so they can provide their feedback.
  • Test the tagline against your Affiliate/User Group’s logomark. Does it work? Does it not? Why?
  • Happy with the final line? Then you are ready to use it! Feel free to share your new tagline/descriptor to the talk page for other communities to remix or use.