Brand/create/bn

This page is a translated version of the page Brand/create and the translation is 3% complete.

Create

In this section you will find templates and files that will help you create the content you need. New templates are created for logos and presentations. We have used Figma, a free software that runs in the browser, for creation of logos. You will find a presentation template in Google slides. Even if you’re not a designer, you should be able to create your own assets with these new templates!

Wikimedia Brand Guidelines Update 2022 - Wikimedia Create Introduction.png

Logos

Do you need to create or update a logo for your affiliate? We are piloting a more accessible way to support affiliates with do-it-yourself design templates on Figma , a free-to-use design platform that can run on any browser.

Wikimedia Brand Guidelines Update 2022 - Wikimedia Create Logo.png

Presentations

For presentation decks we use Google Slides. You can find the 2022 Wikimedia Affiliate presentation template below.

The Wikimedia Foundation presentation template for staff can be found on Wikimedia Office.

Wikimedia Brand Guidelines Update 2022 - Wikimedia Create Presentations.png

Documents

Affiliate documents with the movement globe logo. You can find the letterhead in this Google doc and the digital document form on this one.

Taglines

So you want to create your User Group/Chapter/Thematic Organization’s own tagline/descriptor. That is great! We have put together this quick how-to guide that will walk you through the best-practices in creating an approved tagline/descriptor that will help you communicate your work better:

First, look at the available taglines/descriptors that have already been approved and can be applied to most use cases here.

Wikimedia Brand Guidelines Update 2022 - Wikimedia Create taglines.png

Create your own tagline

Haven't found a tagline/descriptor that you think best describes your affiliate group? you can create your own. If you do not know where to start, follow the next steps:

  • Start by writing, in a few words, lines that describe: Your affiliate group’s ultimate goal, what differentiates your group from others and something that the users in your group have in common (it could be a common passion or a geographic location).
  • Make sure that you keep your line short: the shorter, the better. In English, we recommend no more than 10 words total.
  • Make sure that the line you have written provides a connection between the affiliate group and Wikipedia, other Wikimedia projects, or the movement.


Some considerations when creating your own tagline

  • Do add words that are related to the Wikimedia movement, which can include: free knowledge, open knowledge, sum of all human knowledge.
  • Check to see if there is a clear distinction that demonstrates the independence from the Wikimedia Foundation per the legal definition of affiliates—that will protect you and the users who are part of the group. Read more about Wikimedia movement affiliate models here.
  • Do not include wording that can make you and other volunteers in your User Group vulnerable to legal liability, such as: Local representant of the Wikimedia Foundation; local chapter of the Wikimedia Foundation; using only “Wikimedia”, without the word “movement” or “projects” (it might be open to interpretation).
  • Do include wording that demonstrate your independence from the Wikimedia Foundation, such as: Independent, volunteer-based


চূড়ান্ত ধাপ

  • Once you are done, share it with others in your affiliate group so they can provide their feedback.
  • Test the tagline against your Affiliate/User Group’s logomark. Does it work? Does it not? Why?
  • Happy with the final line? Then you are ready to use it! Feel free to share your new tagline/descriptor to the talk page for other communities to remix or use.