Fundraising 2009/Website Design

Fundraising 2009
General
Plan Timeline
Design and message (Meta)
Original website design mock-ups Alternative banner ideas Launch feedback
Translations
Translations main page Core messages Supplementary messages FAQ Translatewiki extensions Thank You Appeal
Live donation pages (WMFwiki)
Main donation landing page (en) Donor comments feed
Raw statistics
FundraiserStatistics ContributionStatistics ContributionTrackingStatistics csv
Public relations/Announcements
Opening press release Closing press release Blog posts
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For the 2009 Annual Fundraiser, WMF will be working with Fenton Communications and SeaChange Strategies for design and messaging elements. Both companies bring a wealth of real world experience to the fundraiser.

The two companies have been asked to help with the following:

1. Complete re-design of all donation pages... this includes layout of the site elements, look, feel, and ease of use. This includes a re-designed toolbar and extra navigation links.
2. Story and messaging elements supporting our broader public relations strategy. This includes the actual text for our site notices, landing pages, and donation pages.
3. Design and copy for the WMF email campaign: assisting with cultivation and stewardship of current donors.
4. General public relations and strategy work as needed.

Final round designs

From the talk page, the current designs were visible on the test donation site (for instance: Donate homepage, Notice7 banner), but these pages, and dev.donate.wikipedia.org as a whole, no longer exist.

They differ from the second round designs below, largely based on feedback given here and offline.

Older designs

Second Round

As we get closer to our projected November 2nd launch, below are some mock ups and designs. Rand Montoya 21:25, 14 October 2009 (UTC)

• Apparently there are new variations of the designs here: [1] and a mockup of the donation page here: [2] -- phoebe 21:46, 30 October 2009 (UTC)

Sample Banners (2d round)

Below are mock ups of the site notices and banners that we'll be using for the 2009 Annual Fundraiser. Full campaign messages can be found here.

• 
  #1: File:Hide Banner.png
• 
  #2: File:Intro Banner.png
• 
  #3: File:Phase 1 Site Notice.png
• 
  #4: File:Phase 1 Site Notice 2.png
• 
  #1: File:Phase 2 Site Notice.png
• 
  #2: File:Phase 2 Site Notice 2.png
• 
  #3: File:Phase 3 Thermometer.png
• 
  #4: File:Phase 4 Quote.png
• 
  #4: File:Phase 5 Quote.png

Webpage Design (2d round)

September 21, 2009: Wireframe initial draft of donation page designs:

• 
  #1: File:2009 AF wireframe donation page.png
• 
  #2: File:2009 AF wireframe chapter donation page.png
• 
  #3: File:2009 AF wireframe TY page.png
• 
  #4: File:2009 AF wireframe landing page.png

Donation Page (2d round)

We are still designing the final version of this year's donation page. Below is the latest mock up of what the design might look like. Rand Montoya 21:25, 14 October 2009 (UTC)

• 
  #1: File:Donation Page 2009.png